Leads & billing

When a visitor submits a form, requests an appointment on your site, uses chat, leaves quick-contact information, or completes a confirmed phone call, it can be recorded as a new lead in your dashboard so you can follow up. You can also be notified by email when new leads arrive.

Qualified leads can include form submissions, appointment requests, chat or quick-contact messages, and confirmed phone calls. Tier 1 high-intent leads are $2 each, Tier 2 initial-contact leads are $1 each, and external-booking and order clicks are free analytics only.

Call confirmation is included when Call is selected. A phone call that connects and meets the configured qualification rules can become a Tier 1 qualified lead.

Calls to action are grouped into high-intent, initial-contact, and analytics-only classifications. Your contact forms and chat are always included; on-site appointments and direct phone contact are optional additions. See Lead tiers for the full breakdown.

Billing is based on configured qualified-lead types rather than a fixed website retainer. If your site produces no qualified leads, there is no qualified-lead charge. You pay only for new qualified leads captured through your Efficio website. Any free trial or allowance on your account is applied automatically before billing begins.

This keeps Efficio's incentives tied to generating opportunities for your business. Traditional arrangements may charge for retainers, packages, or additional hours regardless of how many leads the website produces; Efficio's lead billing follows measurable visitor actions instead.

You can add or update your payment method and review billing activity from your dashboard. Adding a payment method or creating your site does not itself create a lead charge. For more detail on how different calls to action reflect customer commitment, see Lead tiers.