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Lead tiers
Qualified lead activity is grouped into two lead tiers and a free analytics-only classification. The classification reflects the visitor’s intent and the kind of action they take.
Onboarding keeps at least one integrated path selected, but each individual path is optional. After setup, an owner or admin can turn any path—or lead capture as a whole—off while keeping the website published. External booking and order links remain free analytics-only actions.
With call confirmation, a phone call becomes a Tier 1 lead only after it connects and meets the configured qualification rules.
A newly onboarded site's first ten qualified leads are included across the selected integrated lead-capture paths, with no payment method or expiration date. After those are used, the paths pause with no automatic charge. The prices below apply only after an owner or admin accepts the current offer through Checkout. Analytics-only actions are always free. See Leads & billing for the full explanation.
Tier 1
High intentHigh-intent leads from a full request form, a reserved on-site appointment, or a confirmed phone call.
- Full request formA visitor shares their name, message, and phone number or email.
- On-site appointment requestA visitor requests an available time directly on your website.
- Confirmed phone callA call connects and meets the configured qualification rules.
Tier 2
Initial contactInitial-contact leads from a one-line contact request or a question sent through chat.
- One-line contact requestA visitor sends just a phone number or email.
- Chat questionA visitor sends a question through the on-site chat widget.
Analytics only
FreeUnbilled interaction signals from external booking clicks and order clicks.
- External booking clickA visitor follows a link to an external booking service.
- Order clickA visitor follows a link to an external ordering service.