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Lead tiers
Lead activity is grouped into two billable lead tiers and a free analytics-only classification. The classification reflects the visitor’s intent and the kind of action they take.
Your request form, request contact form, and chat are always included. Booking and Call are optional additions, so you can give visitors clear ways to act without crowding the page.
With call confirmation, a phone call becomes a Tier 1 lead only after it connects and meets the configured qualification rules.
If the website generates no qualified leads, there is no qualified-lead charge. Analytics-only actions are never billed. See Leads & billing for the full explanation.
Tier 1
High intentHigh-intent leads from a full request form, a reserved on-site appointment, or a confirmed phone call.
- Full request formA visitor shares their name, message, and phone number or email.
- Reserved on-site appointmentA visitor reserves an available time directly on your website.
- Confirmed phone callA call connects and meets the configured qualification rules.
Tier 2
Initial contactInitial-contact leads from a one-line contact request or a question sent through chat.
- One-line contact requestA visitor sends just a phone number or email.
- Chat questionA visitor sends a question through the on-site chat widget.
Analytics only
FreeUnbilled interaction signals from external booking clicks and order clicks.
- External booking clickA visitor follows a link to an external booking service.
- Order clickA visitor follows a link to an external ordering service.